I tell stories and make stuff happen.

I am a Helsinki-based freelance writer and photographer. I am always interested in people and often drawn towards arts, design, travel, local culture, and lifestyle. 


Apart from editorials I work on my own art projects and take commissions from big and small brands. 
That’s when my narratives grow to become creative concepts, branded content, marketing campaigns, and other memorable stuff.

I have a bachelor’s degree in arts from the University for the Creative Arts in England, and a background in branding and PR. I have worked at various communications agencies in London and Helsinki prior to 2011, when I started my own company.


Some stories that I’ve told


I have featured several fashion designers, scientists, philosophers, shoe makers, artists, one brain researcher, musicians, actors, explorers, shop keepers, gallerists, textile designers and many many entrepreneurs – to name a few.

I have traveled to Thailand (three times), Holland, Norway, Sweden, England, and all over Finland to put together travel stories about the people and places that make a city.

I have copywritten (and planned) tag lines, marketing campaigns, catalogues, websites, brand books, social media content, newsletters, advertorials, blog posts, and shop window displays for my clients. I’ve also created a tone of voice for some of them.

I have photographed a book.

And now I wonder what’s next.

Laura Iisalo.jpg