I tell stories and make stuff happen.

I am a Helsinki-based freelance writer and photographer. I am always interested in people and often drawn towards art, design, local culture, and lifestyle. I have a bachelor’s degree in arts from the University for the Creative Arts in England and a background in branding and PR. I worked at various communications agencies in London and Helsinki prior to 2011, when I started my own company.

My commissions come from big and small brands, and that’s when my narratives grow to become creative concepts, branded content, marketing campaigns, and other memorable stuff. I have planned and copywritten tag lines, marketing campaigns, catalogues, websites, brand books, social media content, newsletters, advertorials, blog posts, and shop window displays for my clients.

A few years ago I created a concept for a book, which I also photographed.

My editorial work has featured local and international designers, scientists, philosophers, shoe makers, artists, one brain researcher, musicians, actors, an astronaut, explorers, shop keepers, gallerists, and many many entrepreneurs, to name a few. I have traveled the world – and my homeland – in search of stories.


I make art.


I regularly paint, draw, and make a mess in my studio.

And now I wonder what’s next. Do you know?

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